SEO Capability & Opportunity Assessment

Resource

Does the client have the access to make changes on their website?

Is client able to grant access to novi to implement the changes?

Does the client have technical resource internally or externally to implement technical SEO tasks?

Does the client have the ability to make changes on their website?

Is the client able to implement the 5 key on-page SEO fundamentals: title, meta description, headers, image alt text, and internal links?

Is client able to add new pages using a predefined template (either blog, or landing page)?

Is Client able to install plugins?

Is Client happy and able to set up a subdomain or separate microsite using different domain?

Are multiple stakeholders required for SEO task Sign-Off?

Does someone other than the Director(s) and Senior Management have the time to implement on-site SEO?

Does the client have the time and resource to implement link building activities?

Is the client able to dedicate at least 10 hours per week to SEO activities including calls, emails etc?

Is the website able to successfully measure and report on conversions including sales and revenue using Analytics or CRM?

Is there a budget for additional SEO activities (Off-site SEO, Link Building and Content and/or Software)?

Is there sufficient volume in the market and data being mapped to quantify ROI from SEO as a standalone?

Does the client have an understanding that SEO forms part of a holistic strategy that includes brand and may form part of a blended approach?